Company: Ryzlink Corp Location: San Jose, CA - Seattle, WA - Portland, OR - Dallas, TX - Edison, New Jersey Employment Type: Full-Time Job Locations: New Jersey | Dallas, Texas | Seattle, Washington | Bay Area, California | Portland, Oregon | Atlanta, Georgia Compensation: $5,000 base salary per month + up to $5000 performance-based commissions Earning Potential: Commission opportunities are performance-based, with the proposed plan allowing for substantial additional earnings. Commission terms and eligibility will be defined in the final compensation agreement.
About Ryzlink Corp and Xpat.money
Ryzlink Corp partners with Xpat.money, a global neobanking and financial services platform purpose-built for Non-Resident Indians (NRIs). Xpat.money simplifies international money transfers and provides financial services designed to meet the needs of the Indian diaspora in the United States.
San Jose, CA - Seattle, WA - Portland, OR - Dallas, TX - Edison, New Jersey
We are seeking a highly connected, entrepreneurial, and results-driven Business Manager – Community Marketing & Strategic Partnerships to lead grassroots marketing, develop strategic partnerships, and drive customer acquisition across Indian-American communities.
The successful candidate will bring extensive local market knowledge, established relationships within the Indian diaspora ecosystem, and a proven track record of building and managing field marketing teams. This individual will be responsible for developing community-driven growth strategies, establishing local business partnerships, executing event-based marketing campaigns, and leading a team of 20+ Marketing Executives to deliver measurable business results.
Required Qualifications
Candidates must demonstrate:
Extensive knowledge of local Indian-American communities, including key neighborhoods, business districts, cultural organizations, and community networks.
Established relationships with Indian-owned or Indian-diaspora-focused restaurants, grocery stores, retail businesses, event management companies, event organizers, cultural associations, community organizations, and nonprofit organizations.
Proven experience recruiting, building, and leading field marketing or technical business marketing teams, preferably with 20+ team members.
Hands-on experience planning and executing on-ground marketing campaigns, setting up promotional booths, conducting market research, engaging prospective customers, and driving product registrations.
A demonstrated ability to establish partnerships, negotiate promotional opportunities, and convert community relationships into measurable business growth.
Strong leadership, communication, negotiation, territory management, and performance management skills.
A results-oriented mindset with experience tracking customer acquisition, conversion rates, team productivity, and campaign ROI.
San Jose, CA - Seattle, WA - Portland, OR - Dallas, TX - Edison, New Jersey
Key Responsibilities
- Local Business Development & Strategic Partnerships
Establish and maintain strategic partnerships with Indian restaurants, grocery stores, retail businesses, and other businesses serving Indian-American communities.
Develop relationships with Indian cultural associations, community organizations, nonprofit organizations, event management companies, and local event organizers.
Build and maintain a strong network of business owners, community leaders, association representatives, and other influential local stakeholders.
Identify and secure opportunities for brand promotion, customer acquisition, referral partnerships, co-marketing, and community engagement.
Negotiate and coordinate promotional agreements, partnership activities, advertising opportunities, and brand collaborations.
Identify local businesses that can serve as ongoing customer acquisition channels for Xpat.money.
- Community Marketing & Event Management
Develop and execute grassroots marketing campaigns tailored to the needs and preferences of Indian-American communities.
Identify, evaluate, and secure participation in cultural festivals, religious and community celebrations, conventions, networking events, college events, and other relevant gatherings.
Plan, organize, and manage promotional booths, field activations, product demonstrations, and customer engagement activities.
Coordinate event logistics, staffing, promotional materials, booth setup, lead capture, and post-event follow-up.
Conduct local market research to understand customer needs, competitive offerings, community preferences, and potential acquisition channels.
Build long-term relationships with event organizers, community leaders, and association representatives to establish recurring marketing opportunities.
Ensure that all promotional activities comply with Xpat.money's brand guidelines, approved marketing practices, and applicable regulatory requirements.
- Team Recruitment, Leadership & Performance Management
Recruit, train, manage, and motivate a team of 20+ Marketing Executives responsible for local business outreach, community engagement, field marketing, and customer acquisition.
Develop a recruitment pipeline to maintain adequate team capacity and promptly replace departing or underperforming team members.
Assign territories, business accounts, events, and community outreach responsibilities based on market potential and team capabilities.
Establish daily, weekly, and monthly targets for business outreach, partnership development, customer registrations, KYC completion, and first transactions.
Conduct regular team meetings, field visits, performance reviews, and coaching sessions.
Monitor individual and team performance using defined KPIs and implement corrective actions when targets are not met.
Develop incentive structures and performance improvement plans in coordination with company leadership.
Foster a high-accountability, customer-focused, and collaborative field marketing culture.
- Customer Acquisition & Business Growth
Drive qualified customer registrations, Know Your Customer (KYC) completions, first successful transactions, and repeat customer engagement.
Develop and implement strategies to improve conversion rates throughout the customer acquisition funnel.
Identify the most effective local businesses, geographic areas, community networks, and events for customer acquisition.
Optimize marketing expenditure and team deployment based on customer acquisition cost (CAC), conversion performance, and campaign ROI.
Work with Xpat.money's marketing and product teams to communicate customer feedback, identify barriers to adoption, and improve the customer experience.
Develop referral and community engagement initiatives that encourage sustained customer growth.
Prepare regular reports covering acquisition performance, campaign outcomes, partnership activity, team productivity, and territory growth.
- Territory Strategy & Market Expansion
Develop and execute a comprehensive local marketing and business development strategy for the assigned territory.
Map high-potential cities, neighborhoods, Indian business clusters, community organizations, and recurring cultural events.
Create territory plans with defined business development priorities, marketing calendars, customer acquisition goals, and staffing requirements.
Coordinate marketing operations across multiple cities and locations within the assigned region.
Assess local market opportunities and recommend expansion into new geographic areas and community segments.
Ensure consistent brand representation, operational discipline, and adherence to company policies across all territories and field activities.
- Reporting, Compliance & Operational Excellence
Maintain accurate records of business partnerships, event participation, customer acquisition activities, and team performance.
Provide timely weekly and monthly performance reports to company leadership.
Ensure field marketing personnel follow approved customer onboarding, data privacy, customer communication, and compliance procedures.
Coordinate with Xpat.money's internal teams to ensure marketing campaigns use approved messaging and accurately represent the company's products and services.
Escalate operational issues, customer concerns, and partnership risks promptly.
Key Performance Indicators (KPIs)
Performance will be measured against agreed targets, including:
Number of qualified local business partnerships established and activated.
Number of community organizations, event organizers, and nonprofits engaged.
Number of promotional events and field marketing campaigns executed.
Marketing Executive recruitment, retention, productivity, and target achievement.
Customer registrations and completed KYC verifications.
First successful transactions and customer conversion rates.
Customer acquisition cost (CAC) and campaign return on investment.
Growth in active customers and performance by territory.
Accuracy and timeliness of business and performance reporting.
Preferred Qualifications
Experience in fintech, digital banking, international remittances, financial services, consumer technology, or other customer-acquisition-driven businesses.
Experience marketing products to NRIs, immigrants, international students, and Indian-American households.
Experience managing distributed field teams across multiple cities or territories.
Familiarity with CRM platforms, lead management systems, marketing analytics, spreadsheets, and performance dashboards.
Experience building referral networks, community ambassador programs, or local business distribution channels.
Ability to travel locally and attend community events, including evenings and weekends as required.
Ideal Candidate Profile
The ideal candidate is a relationship-driven business builder who understands how Indian-American communities connect, communicate, and make decisions. They can independently open doors with local business owners and community leaders, turn those relationships into repeatable marketing channels, and lead a disciplined field team that delivers measurable customer acquisition results.
This is a hands-on leadership position requiring both strategic planning and active field execution. The successful candidate must be comfortable building partnerships personally while developing and managing a team of 20+ Marketing Executives.
Equal Opportunity
Ryzlink Corp is committed to fair and consistent hiring practices. Candidates will be evaluated based on relevant experience, demonstrated capabilities, established professional networks, leadership skills, and ability to meet the requirements of the position.
Compensation & benefits
- Pay
- $60,000–$120,000/yr
- Commission
- Earn up to $60,000 additional commission. Structure will be discussed as part of the offer acceptance.
- Additional benefits
- Health care provided. NO VISA sponsorship. You will be a Fulltime Employee of Ryzlink corp and will be working for our clients.
About Xpat.Money
About Ryzlink Corp and Xpat.money Ryzlink Corp partners with Xpat.money, a global neobanking and financial services platform purpose-built for Non-Resident Indians (NRIs). Xpat.money simplifies international money transfers and provides financial services designed to meet the needs of the Indian diaspora in the United States.