Technical Marketing Executive

Key Responsibilities

1. Field Marketing & Customer Engagement

Represent and promote Xpat.money at designated retail locations, community events, cultural festivals, musical concerts, conventions, and public gatherings.

Conduct customer outreach and signup drives at Indian grocery stores, restaurants, retail businesses, and other partner locations.

Proactively approach prospective customers, introduce Xpat.money's services, explain key product features, and answer general questions using approved marketing materials.

Encourage interested customers to register on the Xpat.money platform and guide them through the approved onboarding process.

Communicate the benefits of Xpat.money's international money transfers and other available financial services accurately and professionally.

Distribute approved promotional materials, flyers, QR codes, and other marketing collateral.

Build positive relationships with prospective customers and encourage referrals and continued engagement.

2. Promotional Booths & Event Execution

Participate in promotional booth activities at community conventions, Indian cultural festivals, musical concerts, college events, and other relevant gatherings.

Assist with setting up, operating, and dismantling promotional booths and preparing marketing materials.

Engage event attendees, demonstrate the platform using approved materials, answer general questions, and generate qualified customer leads.

Coordinate with event organizers, venue representatives, business owners, and other members of the marketing team.

Ensure promotional booths are professionally presented and equipped with approved signage, devices, and signup tools.

Record customer interactions, registrations, and follow-up opportunities.

Help maximize event participation, customer engagement, and conversion into completed registrations and successful transactions.

3. Retail Location Marketing & Signup Drives

Conduct scheduled marketing shifts at Indian grocery stores, restaurants, retail outlets, and other approved partner locations.

Engage customers during high-traffic periods, particularly lunch and dinner hours.

Explain Xpat.money's value proposition and guide interested customers through the registration process.

Coordinate with store owners and managers to conduct recurring promotional activities and signup drives.

Maintain a professional presence while respecting the operating requirements of partner businesses.

Identify opportunities to improve customer engagement, promotional placement, and signup conversion rates.

Share feedback about customer preferences, objections, and frequently asked questions with the management team.

4. Customer Registration, KYC & Transaction Conversion

Drive new customer registrations and help prospective users navigate the approved onboarding process.

Guide customers through the steps required to complete Know Your Customer (KYC) verification using the company's designated secure channels.

Follow up with interested prospects, where authorized, to encourage completion of registration and their first successful transaction.

Explain product features using approved messaging without making unauthorized promises about exchange rates, fees, transfer timelines, returns, or financial outcomes.

Escalate customer questions, onboarding issues, and service concerns to the appropriate Xpat.money support team.

Maintain a customer-first approach that emphasizes transparency, trust, and a positive onboarding experience.

5. Community & Local Business Outreach

Support promotional campaigns at Indian-owned and Indian-diaspora-focused businesses, including restaurants, grocery stores, retail outlets, and other local establishments.

Build positive working relationships with business owners, store managers, community leaders, event organizers, and association representatives.

Help coordinate recurring signup drives, referral campaigns, and other approved promotional initiatives.

Identify potential new locations and community events for future marketing activities.

Share local market insights and partnership opportunities with the Business Manager.

Contribute to expanding Xpat.money's visibility and customer acquisition within Indian-American communities.

6. Target Achievement & Performance Reporting

Meet assigned daily, weekly, and monthly performance targets for customer interactions, registrations, completed KYC verification, and first successful transactions.

Track leads, customer registrations, event participation, and follow-up activities using designated CRM systems or reporting tools.

Submit accurate and timely activity reports to the management team.

Monitor personal performance against assigned goals and proactively identify opportunities to improve productivity and conversion rates.

Provide feedback on campaign effectiveness, customer acquisition channels, competitive offerings, and customer concerns.

Maintain accurate records of promotional activities and eligible commission-generating milestones.

7. Compliance & Brand Representation

Represent Xpat.money professionally and consistently across all marketing activities.

Follow company policies, approved marketing scripts, data privacy requirements, and customer onboarding procedures.

Protect customer information and use only approved systems for handling customer data.

Never collect or store customer passwords, banking credentials, one-time passcodes, or sensitive identity information outside approved secure processes.

Obtain appropriate permission before conducting promotional activities at retail locations or event venues.

Ensure product explanations and promotional claims are accurate and approved by the company.

Escalate suspected fraud, suspicious activity, compliance concerns, and customer complaints through established internal channels.

Work Schedule & Availability

This is a field-based position with schedules determined by retail customer traffic, event calendars, and campaign requirements.

Retail location signup drives

Typically, four-hour shifts during peak customer traffic periods, particularly lunch and dinner hours.

Assignments may include Indian grocery stores, restaurants, retail outlets, and other approved partner locations.

Executives may be scheduled at different locations depending on business requirements and customer acquisition opportunities.

Community events, conventions & musical events

Typically, 10-hour event shifts for musical concerts, cultural festivals, community conventions, large gatherings, and other promotional events.

Responsibilities may include booth setup, customer engagement, signup drives, and event teardown.

Event assignments may involve longer days, advance preparation, and coordination with event organizers.

General scheduling requirements

Availability to work evenings, weekends, and holidays when required.

Willingness to travel locally between assigned retail locations and event venues.

Flexibility to accommodate varying schedules based on promotional campaigns and event commitments.

Ability to stand for extended periods and work in busy retail and event environments.

All schedules, meal and rest breaks, overtime, and compensation will be administered in accordance with applicable federal, state, and local employment laws.

Performance Metrics (KPIs)

Performance will be evaluated against assigned targets and the approved commission plan, including:

Number of prospective customers engaged.

Number of completed customer registrations.

Number of customers completing KYC verification.

Number of first successful transactions generated.

Conversion rates from customer interaction to registration and transaction.

Number of promotional shifts, signup drives, and events completed.

Lead follow-up effectiveness and referral generation.

Customer acquisition cost and campaign effectiveness, where applicable.

Accuracy of activity reporting and compliance with company procedures.

Career Growth Opportunities

High-performing Field Marketing Executives may have opportunities to advance into roles such as:

Senior Field Marketing Executive

Field Marketing Team Lead

Community Marketing Manager

Business Development Manager

Regional Marketing Manager

Advancement will depend on performance, leadership capabilities, business requirements, and the availability of suitable positions.

Ideal Candidate Profile

The ideal candidate is outgoing, persuasive, dependable, and motivated by results. They enjoy meeting new people, understand the importance of building trust within local communities, and can turn face-to-face conversations into genuine customer interest and product adoption.

This position is suited to individuals who prefer active, community-facing work rather than a traditional office-based role. Successful candidates will help build Xpat.money's brand presence and customer base through consistent, professional engagement at retail locations and community events.

Equal Employment Opportunity

Ryzlink Corp is committed to fair and consistent hiring practices. Candidates will be evaluated based on relevant qualifications, experience, skills, and ability to perform the position's responsibilities. Employment practices and compensation will comply with applicable federal, state, and local requirements.

Required Qualifications

Excellent interpersonal, communication, and customer engagement skills.

Comfortable approaching new people, initiating conversations, and promoting products face-to-face.

Ability to explain digital products clearly and guide prospective customers through registration.

Strong organizational skills and the ability to meet measurable performance targets.

Ability to work independently and collaboratively as part of a field marketing team.

Willingness to travel between assigned locations and attend scheduled events.

Basic computer and smartphone skills, including the ability to use signup applications, QR codes, spreadsheets, and CRM tools.

Reliable transportation or the ability to travel between assigned locations as required.

Availability for evening, weekend, and event-based schedules.